I led design for Samsung's Hole 360 VR Experience, an activation at the PGA Championship in Baltusrol that blended live sports, technology, and experiential storytelling. The experience included VR golf simulations, 360-degree tournament footage, and hands-on Gear VR demos using custom golf club controllers. My team conceptualized the space, which featured circular hitting bays with artificial turf, multiple VR pods, SUHD TV displays, and Dolby Atmos sound demonstrations within a large Samsung-branded pavilion. Alongside photos from the activation, the work here reflects the campaign vision I would bring to extending an experience like this beyond the event itself.