I worked with the North Carolina Human Trafficking Commission to develop and launch an integrated marketing campaign that spanned video, social, and digital platforms in English, Spanish, and Mandarin Chinese. I created the brand, designed, wrote copy, produced videos, and launched the ad campaign. The work shown here reflects my creative direction for the next iteration of the campaign: the thinking, voice, and visual language to evolving the system. These and all activations point to our multi-lingual website where people not only receive help, but learn how to help others. The original one-month heavy-up period of the campaign generated 23 million impressions and increased reporting by 300%.