Project: Sales booklet.
B2B design tends to be safe and watered-down, so brands that dare to be different and have personality will be perceived as category leaders. I needed the design to take small risks, such as words off pages, difficult-to-read text in small doses, bold declarations, pages wasted on images, and understated branding. I want the reader to subconsciously question the differences from this book to other B2B books in this space.