Project: Advertisements and signage for Covergirl and the NFL’s Ultimate Fan Experience Tour.
Covergirl and the NFL traveled to eight cities across the country to put on a clinic immersing female football fans in the world of Covergirl. The events involved Q&A’s with high profile NFL players, football drills, and product sample distributions. The tour delivered over 80,000 consumer engagements. These are some print and web advertisements. I also created the environmental graphics for the events. I found the worlds of glamor and football to merge effortlessly. They are both about confidence, aesthetics, and feeling elite.