Jeff Wood Creative


Project: Digital rendering of my design motto on a flag.

People have a default tendency to say too much. It’s a survival mechanism in our DNA, we fear being misunderstood so we over explain. For ideas to be impactful, however, they must be clear and uncluttered. They must not be watered down by competing noise.

Life is the same. If you have a lot of priorities, you have no priorities. If you have multiple messages, you have no message. If you set out to accomplish too many things in a day, you end up accomplishing very little.

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