I was lead designer for the NBA and Mountain Dew's DEWNBA3X basketball tournament activation, a six-city tour in cities like Miami, Houston, and Los Angeles. The tour attracted celebrities and earned coverage from hundreds of media outlets, including ESPN and Forbes. Working within the NBA's established creative framework, I explored what my own design direction would bring to an activation of this scale — the visuals here represent that vision, built on the foundation of a project I'm proud to have led.